Re: Petition: Revamp or Replace OEQ

From: Scott M Vermillion <scott_ccie_list_at_it-ag.com>
Date: Sat, 5 Sep 2009 14:36:16 -0600

Hehe. A fairly senior person within Cisco (a Distinguished Systems
Engineer with a very, very low CCIE number) recently handed me his
business card and it had the old Cisco logo on it! I mean the
corporate one with the green block and the white lines under "Cisco
Systems" instead of the new cartoonish one that looks like it was made
safe for handling by small children and the depraved of mind. And he
had one of those new "Ten Years" CCIE logos on it, so it's not as
though he just had an old pile laying around from way back when. Why
Cisco commits brandicide on themselves every so often will forever
escape me. Don't fix what aint broken dudes. Last time I checked,
the Olympics Committee hadn't switched over to a bunch of colorful
interlocking squares. Merrill Lynch hasn't dropped the bull in favor
of a bear (in spite of the present economic reality).

The pattern of self-destruction is actually fairly well-established
and wide-spread within the corporation. They had the most respected
certification in the industry bar none and then they intentionally
went on a marketing blitz designed to inform everyone that the CCIE is
no longer the flagship cert within the IT industry but rather this
new, untested design track thingy. They are constantly undermining
some of their best assets and doing it on purpose. Who can ever
possibly know why?

On Sep 5, 2009, at 1:25 , Ryan West wrote:

> Scott,
>
> Funny you mention the logo, I just had some business cards made up
> that use the old logo, the new one is quite trifling. I guess they
> could force me to change it, but they would have to force my SE to
> change his first :)
>
> -ryan
>
> -----Original Message-----
> From: nobody_at_groupstudy.com [mailto:nobody_at_groupstudy.com] On Behalf
> Of Scott M Vermillion
> Sent: Saturday, September 05, 2009 2:19 PM
> To: Dark Fiber
> Cc: Darby Weaver; smorris_at_ine.com; Nadeem Rafi; Mark Matters; ccie
> forum
> Subject: Re: Petition: Revamp or Replace OEQ
>
> If the whole logo thing was any indication, this is unlikely to force
> Cisco's hand in the slightest. For those of you who are new or
> might've forgotten, many of us rallied a grassroots movement to get
> Cisco to retain the original logo. It failed completely. Evidently
> the "everybody gets a trophy of participation" crown prevailed within
> Cisco. The new CCIE logo is indistinguishable from any of the others
> from any distance. Thus, once my current stock of CCIE logo stuff
> wears out, I'm no longer a walking billboard for Cisco! But I
> digress. Point here being that Cisco doesn't base decisions upon what
> its certification "customers" want or think or say on some message
> board; it's a take-it-or-leave-it proposition. Now were enough people
> to opt of the leave it part, then something might change. But they're
> completely impervious to online noise making.
>
> On Sep 5, 2009, at 11:58 , Dark Fiber wrote:
>
>> Just to push people who are upset to the side and call them whiners
>> isn't
>> really necessary. People have a right to be upset about something if
>> they
>> feel slighted. No offense I was there at live and took the 8 hour
>> lecture
>> and 8 hour lab for the R&S. They were really forth coming about
>> anything...
>>
>> People should have the option to express their views on something,
>> if you
>> don't like it don't read the thread wah wah...
>>
>>
>> And no I haven't taken my lab yet so I haven't passed/failed to to be
>> slighted in the least.
>>
>>
>> Blogs and organic groups at http://www.ccie.net
>>
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>
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>
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Received on Sat Sep 05 2009 - 14:36:16 ART

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